A few weeks ago, Pulaski Branch Manager Mistine Thomson clicked the “Share” button on a post on our Facebook page, letting people know about job openings at North Shore Bank. And not long after she shared the post with her Facebook friends, things started happening.

“I do know that one person applied almost within minutes of me putting it out there,” Mistine says. “She’s already been hired at our Howard office.” At least three adult children of Mistine’s friends applied for spots at the bank that day, as a result of her sharing the post, she says.

Staffing Manager Jennifer Laning supports the use of social media to attract the most qualified job applicants, but makes an important clarification: Hiring notices are official bank communications and as such need approval from our marketing department before they’re published. In Mistine’s case, she shared a post straight from our Facebook page, which is handled by marketing — so no problem there. Likewise, branch managers and other employees should only share the approved messages the bank posts through our Facebook, LinkedIn, Twitter and other social media accounts, in regard to job openings or other bank announcements.