Earlier this month, the board of the Latino Chamber of Commerce of Southeastern Wisconsin elected North Shore Bank area manager Alfredo Martin as chair.

“This is excellent news and well deserved,” said SVP retail banking Sue Doyle.

“It’s an honor, and I am humbled by it,” Alfredo said. “I see this as a great opportunity to be involved in helping so many new businesses in our community. Being chairman of any board entails a huge responsibility and a genuine commitment to enhance every aspect of the organization and assist in taking it to the next level. I know we’ll be able to do that with the current board and the chamber’s entire membership.”

He said his number-one priority is increase the chamber’s membership and see that it exceeds its goals.

“Outstanding!” concurred SVP commercial banking manager Margaret Capper, who has partnered with Alfredo and the chamber on a number of successful community initiatives.

Among other things, Alfredo helped the chamber become the first Latino-led Community Development Financial Institution in Wisconsin. Last year, Governor Tony Evers also recognized Alfredo with a Governor’s Financial Literacy Award.