To see how we can continue to strengthen our — already strong! — relationships with customers, North Shore Bank leadership recently looked at the results of two customer surveys conducted earlier this year.

For one survey, we partnered with financial services and research firm Raddon, and were one of 59 banks involved. The other survey results came from the Forbes Best-in-State list, which named North Shore Bank one of Wisconsin’s top five banks for the third year.

By and large, the two surveys reinforced each other’s findings: Our customers are more likely to recommend North Shore Bank to friends and family members than customers of other banks are. They consider our employees knowledgeable and give our branches and online services higher-than-average ratings.

What does that mean going forward? We know we have opportunities to proactively help customers improve their financial health. We will also continue to prioritize investments in digital channels, as 64 percent of our customers prefer using digital channels. While our share of wallet with existing customers is strong, addressing our value proposition around pricing and fees will improve our wallet share with less loyal customers. Lastly, when our customers experience servicing issues, we will focus on areas where we can improve our speed to resolution.

“Seeing our high performance reflected across two different surveys provides strong evidence that our efforts to go above and beyond for customers do pay off,” SVP retail banking Sue Doyle said. “We will continue to move in the right direction and build on our success to become the Bank of You for even more Wisconsinites.”