New class of Digital Ambassadors looks to make tech easier for all

The second class of our Digital Ambassadors has graduated. Digital Ambassadors get in-depth training on North Shore Bank’s digital services, such as Online and Mobile Banking, Bill Pay, digital wallets and other payment services, digital business tools, and text alerts.

Erin Hunsberger

“Being in this Digital Ambassadors program has really helped me grow in confidence in the branch. I went into the program as a non-tech-savvy person, because I really wanted to force myself to learn, so I could help our customers more,” Brookfield Square universal banker Erin Hunsberger said. “Getting Zelle and using it myself has helped my conversations with customers so much. Whenever someone comes up to me with an issue with Venmo, I help them out and immediately mention how quick, easy, and more secure Zelle is on our app.”

Mel Grode

Muskego teller supervisor Mel Grode had similar feelings about what she learned. “I really enjoyed all the brand-new information I had no idea about prior to these trainings,” she said. “There were a few business benefits and products I either knew very little or absolutely nothing about. And I’ve been here for nearly a decade, so that was definitely unexpected — and great!”

Micki Usama

“I met with a few customers who were having issues sticking to a budget,” Shorewood universal banker Micki Usama said. “One of my customers was having problems with that, so I showed her the Trends section of our Online Banking, and now she uses that to make sure she doesn’t overspend. I, too, have started using Trends — it’s a great tool!” She also converted a customer from Venmo to Zelle after Venmo charged him nonrefundable fees.

Lauren Kinsella

Since a Digital Ambassador’s job is to learn more about and better promote North Shore Bank’s digital products, participating in the program has benefited the graduates’ teams as well. “I was able to confidently show co-workers how to help customers with the most commonly asked questions about Online Banking, and my co-workers have begun setting appointments for me to assist with Online and Mobile Banking needs,” New Berlin teller supervisor Lauren Kinsella said.

Naturally, customers are pleased too.

“A customer was showing me how she got into her Mobile Banking — she Googled ‘northshorebank.com’ every time,” Erin said. “I asked her if she knew there was a much easier way. Then I just added the app to her phone, and we logged in right away! She was very happy that she just had to click one thing instead of having to go into the website every time. Nothing too complicated, but it is a joy to see older customers more at ease with a simpler way of banking.”

Retail employees interested in joining the next class of Digital Ambassadors should let their district managers know.

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