The results of this year’s holiday gift card campaign are in: We increased sales slightly over last year, for a total $351,639.49 loaded onto 3,874 Mastercard gift cards in November and December. The average amount of each gift card worked out to $90.

“We’ve done this campaign for several years, and gift cards continue to be a popular option for the holidays,” product manager Mary Ott said. “Because the purchase fee is waived, buying gift cards from us is a smarter option than picking them up at a big-box store, where purchase fees can range from $3 to $7.”

Customers and non-customers are remembering that and coming back to us for their holiday gift-giving, she added.