Our new Marketing Customer Information File (MCIF) introduces several upgrades that will revolutionize our customer connections. Nate Dekker, data analytics & reporting manager, emphasized that the new MCIF, a customer and account information database used to create customer households, will now update daily instead of monthly. This real-time update capability is a game-changer, enabling the bank to monitor customer behavior and initiate communications much more quickly.

Households are the basis of customer communication, analyzing marketing campaign results, and tracking relationships over time.

Here’s an example of how the new MCIF will help: If a customer visits the First Time Homebuyer page on northshorebank.com, we can quickly communicate with them to help them move forward and share how we can assist.

“We’re able to send an email to that customer within 24 hours that talks about the home-buying process and provides the name and contact information of the mortgage loan officer assigned to that customer’s branch,” Nate said.

Having this information accessible daily is a significant improvement. It helps us be even more responsive to our customers’ needs, and it should be useful to all!