Craig Witz
By Craig Witz, VP, Branch Sales Manager
Our next customer loyalty survey goes out on Tuesday, April 25. We use these surveys to learn how our customers feel about North Shore Bank and our products and services, as well as how willing they are to recommend the bank to their family and friends. The survey will go out to half of our customer base; the other half will receive it in the fall.
The survey asks customers to rate us on a scale of 1 to 10 based on how well North Shore Bank is meeting the following 10 performance areas:
- Whether bank employees are knowledgeable and aware of customer needs
- Trustworthiness
- Engaging, timely communications
- High-quality products and services
- Saving consumers time and/or money
- Reliable online mobile experience
- High-quality customer service
- Ease of doing business with us
- Personalized customer experience
- How likely the respondent is to recommend North Shore Bank to friends and colleagues
We are consistently rated highest for our trustworthiness. This is a testament to all of our individual efforts to offer customers solutions that meet their needs.
Feedback from the customer loyalty survey helps shape our business decisions going forward. For example, survey responses influenced our decision to upgrade our online banking and to expand no-fee ATMs to over 25,000 locations.
If you have questions about the customer loyalty survey, please feel free to contact me at cwitz@northshorebank.com. Thank you!