The bank’s new TV ad started running this Monday, March 4, on stations in the Milwaukee and Green Bay areas.

The “Road Trip” ad is aimed at a younger demographic that values experiences and identifies with the theme, product and channel marketing manager Karen Degarmo said. Among other things, it showcases our digital services, such as mobile and Popmoney, and our brand-new cash-back program My Cash Back Rewards. Watch “The Road Trip” above. You can also download the video file for easier viewing here.