Members of the public stepped up to the La Villa truck for a bite to eat.

A 5-month-old Bernedoodle named Chewy was one of the cuter visitors drawn in by the truck. “He enjoyed chewing on wood chips. His name was very fitting,” district manager Cristen Baumann said.

The La Villa Mexican food truck set up shop outside our North End branch this past Monday, September 21, offering free taco lunches to the public, courtesy of North Shore Bank. Branch manager Ray Guardiola estimated that 50 to 60 people stopped for lunch. “Almost half the area residents who showed up also used our walk-up teller units and redeemed an instant-win prize,” he said. “Many were very excited about the new technology and free lunch, and walking away with a few extra bucks in their pocket was a perfect cure for the Monday blues.”

Besides being part of our Bank on Kindness initiative, the promotion was one of several to help bring people to the new branch. Through October 31, customers who visit North End can get up to $400 by opening a new checking account or a 1.25 annual percentage yield on a new 13-month certificate of deposit.